The best way to make your brand’s story appealing is to make it human. It will also allow you to keep your brand in the reader’s mind longer. If you’re looking to convey your story and brand\s mission, you should include visuals to make your readers better visualize it. Include them on top of your digital media kit and let others know why you are here.
“To accelerate the world’s transition to sustainable energy.” “To inspire humanity - both in the air and on the ground.” You can see three great examples of mission statements below. An easy way to do that is to include a mission statement at the top of your media kit. Your audience should know why you are in this business from the early beginning. You must state your brand’s mission as soon as possible. It must be compelling yet straight to the point.įortunately, writing a brand story isn’t difficult and you can easily do that in the 3 steps below. You should answer questions like who you are, what you do, and how you can help others. Include Brand Storyįirst, you must introduce yourself to the journalists, influencers, and everyone else. We’ll start with the most important part… 1. It will allow you to create a compelling digital media kit for your brand which can maximize your chances of getting published in the media press. In this section, you’ll discover everything that a high-quality digital media kit includes. Hit enter and you get a list of all high-traffic keywords people search for on Google.īe sure to include these keywords and other popular related phrases in the press to make your website rank higher and get more traffic What Does an Effective Digital Media Kit Include? Go to BiQ Cloud Keyword Intelligence and type in your main keyword or the topic of the press coverage. Or you risk ranking high on Google for the keywords nobody cares about.Īn easy way to find the right keywords that have a lot of traffic potential is BiQ Cloud. This is mostly because it allows you to share media coverage on your site which can help you increase credibility and build backlinks.īut for that to be successful, you must use the phrases people search for. SEOĪ digital media kit isn’t a ranking factor, but can still help you rank higher. That allows you to get published more often and maximize your exposure. They just need to go to your site, look at your digital media kit and they have your whole brand’s story and every important detail at their disposal. The press release doesn’t have to work in your company, nor have to directly contact you. Inbound PRĭigital media kit makes it as easy as possible for journalists and writers to release a story about your brand. They just go to your site, open a digital media kit and they have everything in their hands. Writers, journalists, and publishers no longer have to think about or try to guess information or stats about your company. Gives You Control over What Is PublishedĪ great thing about digital media kit is that it gives you control over what gets published. It’s also a great way to promote the services you offer or new products you’re launching.Ģ. You can include your features, pricing, benefits, and the company’s mission inside of it. A digital media kit can help you fix this and help others understand your company better by sharing important details about it. If you’re new or just getting started, nobody knows about you. Promotes Launch of a CompanyĪ digital media kit creates a perfect opportunity to promote a lunch of a company. They’ll help you see why a media kit is important and give you the motivation to perfect it. In this section, we will cover the 4 most important ones. There are a couple of important benefits digital media kits can offer. Why Are Online Media Kits Important for a Brand?
PUBLISHERS CLEARING HOUSE DIGITAL MEDIA KIT HOW TO
In this article, you’ll discover everything about a digital media kit and how to perfect it. It includes the statistics, benefits, and key facts that help others understand your brand, its mission, and what you have to offer.Ĭreating a proper digital media kit can increase your chances of media coverage, increase credibility, and also convey a strong brand image. A digital media kit is a collection of all important information about your business. Here are 9 crucial things that must be included in your digital media kit. Having media kits are a huge deal for businesses who want to get their brand out there.
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